Posts tagged ‘donald trump’

Sorry, Mr. Trump. It’s not personal. It’s business.

If you haven’t been following along, here’s the short of it: Shea is a young entrepreneur planning her Lemonade Day stand and her mom agreed to share her story with everyone. We’ve been posting her savvy business journey as she asks Donald Trump to set up her stand on his golf course, chooses to donate her proceeds to a charity dedicated to the memory of fallen police heroes, family and friends lost on 9/11, and reaches out to friends and family for help with marketing.

Lion & Bull & Lemonade….Oh MY!

Shea has been putting the recent snow-day school closings in Virginia to good use as she continues to work on the details of her business and marketing plan for her lemonade stand.  While exciting and fun, Shea continues to learn that having a lemonade stand comes with a lot of responsibility including making tough decisions.

As you know last week, with still no word from Mr. Trump, Shea was faced with making a critical business decision in finding an alternative location for her lemonade stand.  Remember Sam, the General Manager of their favorite restaurant bar & grill?  Well, after Shea spoke to Sam, the family sent a follow up e-mail and provided him with additional information on National Lemonade Day as well as the link to this blog covering Shea’s journey and outlining her charities (Twin Towers Initiative and National Law Enforcement Museum).  It didn’t take long for Sam to work his magic and deliver the good news (as the family walked in the restaurant on Friday) that Shea had officially landed a spot for her lemonade stand on the Lion & Bull Restaurant patio on May 1.   Furthermore, Shea has the full support of this establishment to make her lemonade stand a huge success not only for her but also the community.  It was an exciting moment for Shea (not to mention mom and dad, too).  She was even able to meet Mr. Miner, the restaurant owner.


Sorry, Mr. Trump.  It’s not personal.  It’s business.

Shea’s mom said, “I want to point out that while the positive news of an approved location for her stand was exciting, I think what is more exciting was to hear Sam and Mr. Miner talk about how they want to help and be involved in such a wonderful program that they didn’t know existed for children (until we gave them the info).  What more is that after speaking with Mr. Miner, we learned of his prior law enforcement history and his full support of Shea’s efforts for the charities she has chosen.  Just a feel good moment for all!”

Indeed! We here at Lemonade Day thank Shea and her family for spreading the lemonade love and being so passionate in their endeavors. We also salute Lion & Bull – especially Sam and Mr. Miner for all their support. And opening their doors to Shea.

Hey HAYMARKET, VIRGINIA … you know where to be on May 1.

Support Pours In from the Law Enforcement Community

Word of Shea’s participation in National Lemonade Day and her efforts to support the Twin Towers Initiative specifically for the National Law Enforcement Museum is spreading throughout the law enforcement community.

  • Ben Caperton, Founder of the Twin Towers Initiative, has posted information on National Lemonade Day as well as a link to the National Lemonade Day Blog covering Shea’s journey on the Twin Towers Initiative website under the “news” section: www.twintowersinitiative.com.
  • When Retired Police Officer Ken Cordo, of the Port Authority of NY & NJ Police Department, whose 37 colleagues perished on 9/11 and are among those honored by the TTI, learned of Shea’s efforts, he responded “It’s touching and gratifying that someone who was not even born yet is willing to make this effort so that our vow to ‘always honor, and never forget’ those lost on September 11, 2001 can go forward, generation by generation.”
  • Jal Ally, Retired Narcotics Police Officer with the Chicago Police Department said, “I dare anyone to taste Shea’s lemonade; it’s the best.”
  • In addition, Shea received a personal letter in the mail from Richie Herr, a Retired Detective of the Toms River, NJ Police Department with words of praise and encouragement for her participation in National Lemonade Day. Mr. Herr even sent a check to be the first to buy lemonade from Shea in advance of her May 1st sale.

T-SHIRTS!

Last week, the Shea and her mom worked with family friends from Houston who own Bull-Shirts of Houston on layout and design of t-shirts utilizing Shea’s lemonade logos she designed with their neighbor who is a graphic designer.


Get Your Lemon On t-shirts are officially on-sale!

Upcoming Plans – BUSY WEEK AGAIN

  • Shea has asked what chores she can do around the house that will earn her an allowance that she can put towards her Lemonade Day items.  Shea is now in charge of taking the recyclables out to the garage, which earns her an allowance of $2 per week.
  • Shea and mom are planning a trip to the dollar store, specifically for a pencil box that will be used to store checks, cash, and donations … acting kind of like a cash register.
  • Shea continues to work on “thank you” notes to those who continue to support her.
  • Mom and Shea will work on making a couple of different charts that will be used to track the number of cups of lemonade sold.
  • Mom, Shea and Sam to meet to go over ideas to make Shea’s Lemonade Stand a huge success at Lion & Bull.
  • Dad working on lemonade stand design and has now picked up the task of locating Lemon mascot costume.  Shea will send follow up letter to Ellen DeGeneres this week….remember, she was asked to come to stand dressed as lemon.
  • If time permits, Shea will send a personal letter to Donald Trump informing him of her business decision to secure alternative location, but will extend invite for him to attend new location.

We’re so excited about Shea’s stand and all the support from the community – both local in Virginia and from the national law enforcement community. You can help Shea, too – if you’re on twitter #ASKELLEN to support Shea’s stand and come dressed as a Lemon. She’s @TheEllenShow.

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February 23, 2011 at 5:02 pm 2 comments

Shea – The Next Apprentice.

Donald Trump's next Apprentice for sure!

Shea’s been busy creating her marketing plan and business plan since we last checked in with her. No word from Donald Trump yet. So as a responsible business owner, Shea scurried to make a “back up plan.” Shea’s mom had to explain that although she continues to work hard on her letters, these folks are very busy and may not always get a response in the mail in a timely manner.  She approached a local restaurant that the family dines at regularly and asked Sam the Manager for permission to set up her stand on May 1.

Shea found out her neighbor is a graphic designer and agreed to sit with Shea and help her design a lemonade stand logo which is also going to appear on aprons that her grandmother is helping her make [they just picked out the fabric last weekend] as well as some promotional material she is working on getting donated. [Shea’s picked up some of her marketing savvy from her mom who works in marketing. Quick kid.]

Here’s what Shea and her neighbor came up with:

From Shea’s mom, “It’s fun to see how excited Shea is about her stand. She’s really grasping the idea of asking lots of people for help and not to mention letting everyone know of her plans on May 1. She is 6 so trying to understand how her mind works sometimes is amazing!

CHARITY UPDATE!

Shea had thought about donating her proceeds “to helping old people get out of hospitals or police.” She has settled on The Twin Towers Initiative that supports officers who died in 9/11 and supports the new National Law Enforcement Museum to open in Washington, D.C. in 2013. Shea’s mom reached out to the Founder of TTI, Ben Caperton. Ben was floored and tickled that Shea had chosen to start her own Lemonade Day stand and donate her proceeds to TTI. He was so excited in fact, that there is much talk about how he can help promote and support her efforts, especially with 2011 marking the 10 year anniversary of the terrorist attacks.

What’s next for Shea?

Shea and her mom borrowed $25 from the piggy bank and purchased straws, a 3-gallon drink dispenser and a container to hold her supplies.

This week Shea’s calling her friend Owen and his mom in Houston who works at a popular T-shirt printer to see if they will support Shea’s stand by discounting her t-shirts. Shea and Owen were neighbors in Houston and participated in the YMCA after-school program doing Lemonade Day in 2010.

Proving it’s a family affair, Shea is checking in with her grandmother about her lemonade aprons and working with her dad on her lemonade stand design, while her mom works on a write up for TTI and Ben.


We’ll keep checking in with Shea on her efforts. Help us spread the word on twitter and facebook by sharing Shea’s story with your friends and getting that busy Mr. Trump to give Shea a call! [pssssst … he’s on twitter at @realdonaldtrump.]


February 11, 2011 at 8:09 pm 5 comments

Will Donald Trump Let Shea Set Up A Lemonade Stand?

Meet Shea – she’s a 6 year old student who has an awesome plan for her Lemonade Day stand. Her mom has agreed to let me tell you her story. I’ll share her journey over the next 3 months. If you have a story to share – drop me a note at mystory@lemonadeday.org

Over the holidays Shea’s mom and dad took the opportunity to teach Shea that the holidays were more than just presents and that there were lots of children that didn’t receive presents which really struck a chord with Shea. She started to ask about ways she could help beyond donating personal items. That’s when Shea decided to do a Lemonade Day stand to help others. Shea knew about  Lemonade Day because she had participated in Texas last year through the YMCA afterschool program but the family has since relocated.

Since that decision every day is spent planning her lemonade stand following the Lemonade Day workbook:  stand design, location, who’s dressing as lemons, aprons and who’s coming to her stand.  In developing her business plan Shea had some great ideas on investors,  location and marketing so she decided to write some letters to a few people including Donald Trump, Ellen DeGeneres and Barack Obama. [She was fortunate enough to visit The White House and even pet the First Dog, Bo last month.]

Shea just finished her letter to Donald Trump and sent it over to us. I just had to share. She’s still choosing her charity but is leaning towards The Twin Towers Initiative which honors the 72 police officers killed in 9/11 and raises funds for the new Law Enforcement Museum in D.C.

And yes, she did catch a couple of episodes of The Apprentice.

Dear Mr. Trump,

My name is Shea.  I am 6 years old.  I am in first grade at Elementary school in Virginia.  I am a quality student.   I am writing to you because I am learning about money.

On May 1, 2011 I am going to be part of National Lemonade Day and have my very own lemonade stand.   My dad is building it.  My mom is helping me with stuff like how much money I need from my piggy bank and finding the perfect spot for my stand and asking The Giant to donate lemons and writing to you.

Can I set up my lemonade stand at your golf course in Sterling Virginia?  I want to make a lot of money.  I pinky promise to pay back everyone who helps me.  They are called investors.  I will put some money back in my piggy bank.  I will donate the rest.

I can’t get a cell phone until I am10 years old but you can call my mom’s phone  XXX-XXX-XXXX.  I get home from school at 4 o’clock.  I have gymnastics on Tuesdays and Thursdays but I will tell my mom that I need to talk to you when you call.

Your future apprentice,

Shea

With future entrepreneurs and philanthropists like Shea, I’m so excited about our future. Tune in next week to check in on Shea’s progress. And if you are Donald Trump reading this – we hope you allow Shea to set up her Lemonade Day stand on your golf course.

February 2, 2011 at 9:31 pm 5 comments


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