Posts tagged ‘Lemonade Day’

Catching up with Kasey

This week we caught up with Lemonade Day rockstar, Kasey. Here are some things I bet you didn’t know about the gal who provides support for the 31+ Lemonade Day cities … from budding graphic designer to Access know-it-all, Kasey totally geeks out over all things design and technology!

What’s your favorite flavor of ice cream?  Blue Bell Dessert Trio – homemade vanilla ice cream with a swirl of fudge with chunks of cookie dough AND brownie.

How old is the oldest pair of shoes in your closet?   Like 7 years old?  They are amazing! They’re black and white patterned flats and I’ve worn them so much there are holes in the heels and the soles are starting to fall off but I have declared I will keep them ‘til the day that I die.

What movie do you know every line to?  You’ve Got Mail!

Favorite moment while at Lemonade Day? My first Lemonade Day.  It was really cool to see everything that we’d been working for come to life.


August 30, 2011 at 2:46 pm Leave a comment

Open For Business Tomorrow

Tomorrow is National Lemonade Day. No, not the one we celebrated on May 1. Not the one where we taught 120,000 kids how to start, own and operate their own business. But tomorrow your street corners and driveways will undoubtedly we dotted with fledgling start-ups.

photo credit: Jeff Jowdy/Jowdy Photography

And we support them. We support all lemonade stands. We support every youth in America. And we agree, “Selling lemonade is not a crime.

The lemonade stand is an iconic symbol of the American dream and the foundation of free enterprise. For many kids, operating a lemonade stand is their introduction to entrepreneurship. It teaches youth financial responsibility, the value of hard work, the joy of achieving a goal, making money, and the financial freedom to make their way in the world.

Of course government has a critical role in protecting the health of consumers. Food safety is a serious issue. Municipal health departments are essential in regulating professional food businesses that are run by adults. However, applying the strict regulations to lemonade stands is taking it too far. Let’s not let a law designed for food stores and restaurants get in the way of youth learning valuable lessons. Health inspectors should be empowered to use personal discretion when it comes to enforcing regulations on children’s lemonade stands.

John Sheptor, president of Imperial Sugar, supporting a lemonade stand at Discovery Green. photo credit: Elaine Mesker-Garci/EMG Images

Lemonade stands are childhood rites of passage. What is the risk to society if a young person sells lemonade on the corner. If health department officials shut down stands, we risk the unintended consequence of crushing the entrepreneurial spirit of the next generation. What does this teach children about government? In these times our country needs innovators and risk takers. Show your support. Buy a cup of lemonade from a young entrepreneur tomorrow.

And if your lemonade stand is open for business tomorrow, leave us a comment on where you are so we can support you!

August 19, 2011 at 2:34 pm Leave a comment

Sorry, Mr. Trump. It’s not personal. It’s business.

If you haven’t been following along, here’s the short of it: Shea is a young entrepreneur planning her Lemonade Day stand and her mom agreed to share her story with everyone. We’ve been posting her savvy business journey as she asks Donald Trump to set up her stand on his golf course, chooses to donate her proceeds to a charity dedicated to the memory of fallen police heroes, family and friends lost on 9/11, and reaches out to friends and family for help with marketing.

Lion & Bull & Lemonade….Oh MY!

Shea has been putting the recent snow-day school closings in Virginia to good use as she continues to work on the details of her business and marketing plan for her lemonade stand.  While exciting and fun, Shea continues to learn that having a lemonade stand comes with a lot of responsibility including making tough decisions.

As you know last week, with still no word from Mr. Trump, Shea was faced with making a critical business decision in finding an alternative location for her lemonade stand.  Remember Sam, the General Manager of their favorite restaurant bar & grill?  Well, after Shea spoke to Sam, the family sent a follow up e-mail and provided him with additional information on National Lemonade Day as well as the link to this blog covering Shea’s journey and outlining her charities (Twin Towers Initiative and National Law Enforcement Museum).  It didn’t take long for Sam to work his magic and deliver the good news (as the family walked in the restaurant on Friday) that Shea had officially landed a spot for her lemonade stand on the Lion & Bull Restaurant patio on May 1.   Furthermore, Shea has the full support of this establishment to make her lemonade stand a huge success not only for her but also the community.  It was an exciting moment for Shea (not to mention mom and dad, too).  She was even able to meet Mr. Miner, the restaurant owner.

Sorry, Mr. Trump.  It’s not personal.  It’s business.

Shea’s mom said, “I want to point out that while the positive news of an approved location for her stand was exciting, I think what is more exciting was to hear Sam and Mr. Miner talk about how they want to help and be involved in such a wonderful program that they didn’t know existed for children (until we gave them the info).  What more is that after speaking with Mr. Miner, we learned of his prior law enforcement history and his full support of Shea’s efforts for the charities she has chosen.  Just a feel good moment for all!”

Indeed! We here at Lemonade Day thank Shea and her family for spreading the lemonade love and being so passionate in their endeavors. We also salute Lion & Bull – especially Sam and Mr. Miner for all their support. And opening their doors to Shea.

Hey HAYMARKET, VIRGINIA … you know where to be on May 1.

Support Pours In from the Law Enforcement Community

Word of Shea’s participation in National Lemonade Day and her efforts to support the Twin Towers Initiative specifically for the National Law Enforcement Museum is spreading throughout the law enforcement community.

  • Ben Caperton, Founder of the Twin Towers Initiative, has posted information on National Lemonade Day as well as a link to the National Lemonade Day Blog covering Shea’s journey on the Twin Towers Initiative website under the “news” section:
  • When Retired Police Officer Ken Cordo, of the Port Authority of NY & NJ Police Department, whose 37 colleagues perished on 9/11 and are among those honored by the TTI, learned of Shea’s efforts, he responded “It’s touching and gratifying that someone who was not even born yet is willing to make this effort so that our vow to ‘always honor, and never forget’ those lost on September 11, 2001 can go forward, generation by generation.”
  • Jal Ally, Retired Narcotics Police Officer with the Chicago Police Department said, “I dare anyone to taste Shea’s lemonade; it’s the best.”
  • In addition, Shea received a personal letter in the mail from Richie Herr, a Retired Detective of the Toms River, NJ Police Department with words of praise and encouragement for her participation in National Lemonade Day. Mr. Herr even sent a check to be the first to buy lemonade from Shea in advance of her May 1st sale.


Last week, the Shea and her mom worked with family friends from Houston who own Bull-Shirts of Houston on layout and design of t-shirts utilizing Shea’s lemonade logos she designed with their neighbor who is a graphic designer.

Get Your Lemon On t-shirts are officially on-sale!

Upcoming Plans – BUSY WEEK AGAIN

  • Shea has asked what chores she can do around the house that will earn her an allowance that she can put towards her Lemonade Day items.  Shea is now in charge of taking the recyclables out to the garage, which earns her an allowance of $2 per week.
  • Shea and mom are planning a trip to the dollar store, specifically for a pencil box that will be used to store checks, cash, and donations … acting kind of like a cash register.
  • Shea continues to work on “thank you” notes to those who continue to support her.
  • Mom and Shea will work on making a couple of different charts that will be used to track the number of cups of lemonade sold.
  • Mom, Shea and Sam to meet to go over ideas to make Shea’s Lemonade Stand a huge success at Lion & Bull.
  • Dad working on lemonade stand design and has now picked up the task of locating Lemon mascot costume.  Shea will send follow up letter to Ellen DeGeneres this week….remember, she was asked to come to stand dressed as lemon.
  • If time permits, Shea will send a personal letter to Donald Trump informing him of her business decision to secure alternative location, but will extend invite for him to attend new location.

We’re so excited about Shea’s stand and all the support from the community – both local in Virginia and from the national law enforcement community. You can help Shea, too – if you’re on twitter #ASKELLEN to support Shea’s stand and come dressed as a Lemon. She’s @TheEllenShow.

February 23, 2011 at 5:02 pm 2 comments

Shea – The Next Apprentice.

Donald Trump's next Apprentice for sure!

Shea’s been busy creating her marketing plan and business plan since we last checked in with her. No word from Donald Trump yet. So as a responsible business owner, Shea scurried to make a “back up plan.” Shea’s mom had to explain that although she continues to work hard on her letters, these folks are very busy and may not always get a response in the mail in a timely manner.  She approached a local restaurant that the family dines at regularly and asked Sam the Manager for permission to set up her stand on May 1.

Shea found out her neighbor is a graphic designer and agreed to sit with Shea and help her design a lemonade stand logo which is also going to appear on aprons that her grandmother is helping her make [they just picked out the fabric last weekend] as well as some promotional material she is working on getting donated. [Shea’s picked up some of her marketing savvy from her mom who works in marketing. Quick kid.]

Here’s what Shea and her neighbor came up with:

From Shea’s mom, “It’s fun to see how excited Shea is about her stand. She’s really grasping the idea of asking lots of people for help and not to mention letting everyone know of her plans on May 1. She is 6 so trying to understand how her mind works sometimes is amazing!


Shea had thought about donating her proceeds “to helping old people get out of hospitals or police.” She has settled on The Twin Towers Initiative that supports officers who died in 9/11 and supports the new National Law Enforcement Museum to open in Washington, D.C. in 2013. Shea’s mom reached out to the Founder of TTI, Ben Caperton. Ben was floored and tickled that Shea had chosen to start her own Lemonade Day stand and donate her proceeds to TTI. He was so excited in fact, that there is much talk about how he can help promote and support her efforts, especially with 2011 marking the 10 year anniversary of the terrorist attacks.

What’s next for Shea?

Shea and her mom borrowed $25 from the piggy bank and purchased straws, a 3-gallon drink dispenser and a container to hold her supplies.

This week Shea’s calling her friend Owen and his mom in Houston who works at a popular T-shirt printer to see if they will support Shea’s stand by discounting her t-shirts. Shea and Owen were neighbors in Houston and participated in the YMCA after-school program doing Lemonade Day in 2010.

Proving it’s a family affair, Shea is checking in with her grandmother about her lemonade aprons and working with her dad on her lemonade stand design, while her mom works on a write up for TTI and Ben.

We’ll keep checking in with Shea on her efforts. Help us spread the word on twitter and facebook by sharing Shea’s story with your friends and getting that busy Mr. Trump to give Shea a call! [pssssst … he’s on twitter at @realdonaldtrump.]

February 11, 2011 at 8:09 pm 5 comments

Penn State + Google help Lemonade Day!

It’s so great working at Lemonade Day. Literally every day I hear a heart-warming new story — a child who has found purpose and been inspired by setting up their first business; a future entrepreneur who wants Donald Trump to review their business plan . . . and so many that want to know how they can get involved. And what’s awesome? I’m in charge of sharing those stories with you [more on that later though].

Today’s story is about a college student and google. Once upon a time, I received an email from Brian Scott, a  junior marketing major and business student at Pennsylvania State University, who was so inspired by how Lemonade Day transforms children into business owners he wanted to share our story with the world. In his own words . . .

“While in my class taught by Dr. Robert Macy, he was discussing the GCEC conference that was held at Penn State University. In this discussion he mentioned Lemonade Day and my interest was peaked immediately. It was awesome to hear stories of how much money they made and examples of how creative the children who went through the Lemonade Day program were at making lemonade stands.

Not long after this I would be chosen by the Penn State Marketing Association to be the project manager for the Google Online Marketing Challenge. Lemonade Day came to mind. My team consisting of Amy Hicks, Christopher Murray, Brian Ongeri, Jessica Erb, Patrick Gilbert, and myself also loved what Lemonade Day did for participating children.  As business students who are interested in entrepreneurship we inevitably decided we wanted to work with the Lemonade Day to create a Google Adwords campaign for the organization in hopes to spread the word about the cause. Making the campaign as best as possible will benefit both sides tremendously since Lemonade Day will receive online marketing and the competition team will gain valuable experience and hopefully the satisfaction and recognition of winning the competition.”

Thanks Brian and your team! You’ve already won in our minds and I’m sure we’ll beat the competition and spread the Lemonade message all over the world wide web!

February 2, 2011 at 5:12 pm Leave a comment

Teach them NOW!

With 3 weeks of this internship left, I have barely scratched the surface of what this amazing city has to offer. Out of the 11 cities that Lemonade Day is expanding to, I feel like Atlanta has one of the greatest amounts of potential.  There are SO many communities and at risk youth that could truly benefit from the amazing Lemonade Day Program; I am determined to reach them.  But I cannot do it alone.

Let’s look at some facts:


Atlanta is the third largest city in the United States, the urban core of one of the fastest growing metropolitan areas in the United States, it has the nation’s third largest amount of Fortune 500 companies, and over  75% of the nations Fortune 1000 companies.  On top of this all, it has also been named the “Black Enterprise”, or “Black Mecca” of America.  And how can I forget, Forbes ranked Atlanta as one of the top 5 cities/metro areas to run a business.  When we are talking about expanding a program that teaches youth to be business savvy, financially literate, successful entrepreneurs early on in life…is there really a better a place?


The importance of encouraging entrepreneurial interests among youth–within families, neighborhoods, and larger communities–strikes at the heart of Black Enterprise Declaration of Financial Empowerment Principle No. 7: to provide access to programs that will educate my children about business and finance. There are plenty of resources available for parents that will help their children learn about business and finance including camps, economics programs, clubs, and associations.

Guess what?  Lemonade Day can be one of those resources!  I have to be honest and tell you, I’m in my junior year of college, and until I interned with this amazing program, I never even IMAGINED being an entrepreneur.  Had I had this mindset earlier on in life, do you know how far ahead in I would be?  Let me give you an example, let’s look at an amazing young entrepreneur  I met through this internship,  Keith J. Davis Jr.  (look him up at  Keith has done more in his youth than some have done in their lifetime.  He is an entrepreneur, speaker, author, actor, and model, and is well on his way to being a multi millionaire before he graduates college, and retired by 35. Why? He was exposed to business and entrepreneurship extremely early in life, and was aware that he had endless opportunities and resources.  Did I mention he is 18, and a recent high school graduate?

Lemonade Day is indeed for EVERYONE, but I am extremely determined to reach those at risk, inner city, minority youth that I know will benefit the most from it.  How amazing would it be to expose them to something that lets them know that they can create their own opportunities for success?  How amazing would it be to let them know that they don’t have to settle for where they are in life and that their current circumstances do not have to dictate what they can and cannot do in life? Kids can never learn too early how to grow and manage their money, we want to expose them to this all very early on through Lemonade Day.  Teach them now, why wait?


I spoke in an earlier blog post about being a village and building a community that cares through Lemonade Day. I am calling all businesses, nonprofits, government, schools, and religious sectors to join together and become that village that empowers kids in Atlanta to run a business, be successful, and give back through Lemonade Day.  Who is in?

Contact me:

Visit our site:

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July 22, 2009 at 5:44 pm Leave a comment

Even Lemonhead was an MJ Fan….

Lemonhead decides to impersonate the late and great Michael Jackson…

Tell 'em that its human nature....

Tell 'em that its human nature....

Woah! I can truly say I love working with these people. There is not a dull moment in our office, and our work ethic and passion for inspiring children to create their own success through Lemonade Day is amazing! Look out for updates to our site, we’re currently working on our city specific pages!

July 1, 2009 at 9:06 pm Leave a comment

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